Content is distributed and consumed on the publishers’ editorial spaces with the same look & feel and user experience as any editorial content. Content needs to be relevant and interesting to the user. Native IN is the best and most suitable format for advertisers who focus their strategy on branding, as it allows them to position themselves in the space they are interested in and to relate positively with users. Websites become content prescribers that generate trust in the user that consumes the content.
CPM :Cost per thousand impressions of the home page position