Distribute your content strategy through different native types and formats as part of the user experience:
In-feed & Sidebar
Redirect traffic to sponsored content from in-feed and sidebar positions on your home or on each of the site’s sections.
Redirect traffic to sponsored content from a related content position in all of your articles.
Redirect traffic to sponsored content from any publisher’s social network profiles. Publish the call-to-action directly on the relevant property’s Facebook wall or Twitter timeline.